February 2017– February may be the shortest month of the year, but it is filled with events and holidays that are opportunities to increase sales. Valentine’s Day, Presidents’ Day, Super Bowl 51, World Cancer Day, and the Oscars. Make sure your social media strategy is filled with great ideas for all of the events this month. Be sure to refresh your website and review your marketing plan – Stay Focused and On Track. Remember every month is a birthday or anniversary month – provide new gifting ideas.