3 Essential Marketing Points
- Know your zone (B2B, B2C, C2B, and B2G) just to list a few. Be sure to have a strategy (social/mobile, etc.) to reach your target markets. Is it time to diversify your zone.
- Cheap is not always better – if your product/service is a bit more expensive, you must make sure your marketing materials explain why. Budgets are tight but many still prefer quality!
- The key to a successful customer base – Offer what they can’t get anywhere else and make sure it solves a problem/issue. Even excellent customer service will set you apart from the competition.